🔥 Boomers Attend More Rock Concerts As They Age | boomerwatch

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Comment Name required Email will not be published required Website. I, for one, would attend concerts by younger, contemporary artists such as Lukas Graham, Joss Stone and Meghan Trainor. In Ontario, Casino Rama and Fallsview Casino have long been recognized as the concert venues for big-name musicians. All Rights Reserved. But boomers and seniors also want the same experience, but more from a nostalgic point of view as they were the ones who attended Woodstock, The Newport Folk Festival and the US Festival. Website by Silverpoint Media.{/INSERTKEYS}{/PARAGRAPH} The New York Times reported that for many retirees, concertgoing is a lifestyle, and not a new one. So long as they still have the stamina, aging concertgoers are willing to navigate through large crowds in the summer sun from morning till dusk two or three days in a row. In fact, concerts aimed at the mature population are big business. In fact, a trip to these casinos nowadays often does not include any gambling activities at all. She has over 30 years of international consulting experience and has counselled clients in Asia, U. {PARAGRAPH}{INSERTKEYS}I read with interest in The New York Times that many baby boomers are still boarding buses and trudging through muddy fields upon their retirement to see their favourite bands in action. A Canadian perspective on marketing to boomers. In Canada, casinos have been so successful at entrenching themselves in the concert marketplace that they are almost indistinguishable from traditional performing arts centres. Search boomerwatch. Grey Eagle Resort and Casino in Calgary also opened a 2,seat entertainment centre in which hosted acts such as The Temptations. Name required. But marketers are making a very sweeping assumption that only legacy artists will be a draw for boomers. There is a misconception that only millennials go to concerts because they love loud music and huge crowds and they value experience over material things. There are many boomers who have made attending rock concerts their lifetime passion — some of them attending more than shows a year, spending thousands of dollars travelling to concerts. A study conducted by Harris Poll found that 44 percent of those aged 51 to 70 are attending more live shows now than they did in Of those concertgoers, 40 percent say they want to stay abreast of current pop culture. Leave a Reply Click here to cancel reply. Email will not be published required.